Fall 2024: Boycott Black Friday
Black Friday is a scam.
Boycott Black Friday is Cleo’s annual campaign that encourages our audience to sit out the sales and save instead.
In 2024, I co-directed this campaign with my design partner to break an annual campaign out of its traditional packaging and give it an irreverent, futuristic feel.
Paid Ads
Custom Ad Landing Page
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Instagram Carousel
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App Store: In-App Event
Title: New: Boycott Black Friday Mode
Subtitle: Shop nothing, save everything
Long Description: Worried you’ll betray your budget this Friday? Chat with Cleo in her new mode to outsmart the so-called sales and hold onto your savings.