Senior Copywriter, Cleo AI (March 2024- Present)
Copywriter, Cleo AI (July 2022- March 2024)

• Own the brand voice across channels and develop a house style guide to ensure consistency in paid and organic marketing

• Lead the development and implementation of message hierarchies for consumer, industry, and user engagement campaigns

• Write copy for a wide variety of materials for use across the business, including video scripts, blog posts, emails, website landing pages, investor decks, paid ads, and social media content

• Act as a key stakeholder in brand refresh, collaborating with leadership and third-party agencies

• Review metrics regularly to ensure effectiveness of copy, increase engagement across socials by 150% compared to previous year

• Achieved 2x growth in monthly active users by spearheading strategic social media content initiatives driving acquisition and engagement

• Stay up-to-date with industry trends, social media best practices, and content marketing strategies to bring innovative ideas and current ideas to the table

• Collaborate across teams and build processes from the ground up in a fast-paced startup environment

Copywriter/Marketing Consultant, Freelance (2020-present)

• Work closely with clients to understand their needs, provide strategic guidance, and ensure content aligns with their vision and objectives

• Produce high-quality, long-form content on behalf of clients to establish them as industry thought leaders

• Craft content strategies that align with clients' goals, ensuring a cohesive and effective approach across social media, blogs, and other digital platforms

Previous relevant experience includes working as a web content writer for a now defunct events app, running social media for a small coffee company, being a production coordinator and instructor at a small arts organization, and more.

Let’s get into it.