Cleo’s first IRL activation, here in New York. The idea was to create a viral moment to encourage savings before the holiday season. 

We took over Unregular Bakery in Union Square and gave free coffee and pastries away to anyone who set up a Cleo savings account.

We also hosted confessional-style interviews in the back of the cafe which were launched as a a content series across Cleo’s socials and blasted the surrounding area with stickers promoting Cleo’s savings feature.