Email and Blog
Product Launch Email
Seasonal Mass Send
Product Launch Email 2
Topical Blog Post
Welcome Email 1
Welcome Email 2
MoneyIQ Launch Email
Product launch email to all users.
SUBJECT: A $4,000 prize could be yours
PREVIEW: Think you know your money? Let’s find out.
Thanksgiving Email
Mass send to all users on Thanksgiving Day.
SUBJECT: Thankful for you 💙
PREVIEW: And here if you need to chat
Cleo Mobile Launch
Product launch email to users with paid subscriptions.
SUBJECT: Cleo Mobile vs. your overpriced phone plan
PREVIEW: Cleo subscribers access mobile and money in one move
UK Welcome Flow - 1
Day 0 welcome email for UK users who have connected their bank to Cleo.
SUBJECT A: You’re so in.
PREVIEW A: Congrats on connecting to Cleo… now what?
SUBJECT B: You made a really good choice
PREVIEW B: Seriously, your wallet will thank you for connecting to Cleo. Now what’s next?
UK Welcome Flow - 2
Day 2 welcome email for UK users who have connected their bank to Cleo intended to recommend specific use cases for Cleo’s chat function.
SUBJECT: Money questions? Answered.
PREVIEW: She understands your money. All you have to do is ask
Blog Post about SVB
Topical blog post published the week of the Silicon Valley Bank collapse.
