July 2025: Cleo 3.0 Launch
Immediately following the June rebrand, Cleo had its biggest product launch of all time, revealing products like enhanced AI memory and reasoning, voice, a weekly money quiz called MoneyIQ, and a debt consolidation product called Debt Reset (which I named).
This campaign was launched across CRM, App Store, within the app, and across Cleo’s social channels, with a core audience of potential investors in mind.
Launch Email
Subject: Say hello to the all-new Cleo
Preview: What’s she like? The opposite of your bank
(Click the image to expand)
App Store: In-App Event
Event Name (30 characters max): Your bank will be so jealous
Short description (50 characters max): Cleo is the world’s first AI financial assistant
Long description (120 characters max): Cleo has been rebuilt to bring you the financial future you deserve. She talks. She remembers. She evolves with you.
